SEASONAL SUCCESS ALL YEAR ROUND
How packaging drives SEASONAL SUCCESS
Seasonal food and drink campaigns have become big business for brands and retailers alike.
Rather than the £20bn Christmas market (IGD) being the only crucial calendar entry, the entire 12-month cycle is now adorned with occasions which savvy store owners and manufacturers can take advantage of.
For brands, it’s no longer a case of just adding in a couple of extra ingredients pertinent to a particular date. They need to ensure they have the right rationale behind their product makeovers. Likewise, retailers must back the right items or risk wasting valuable shelf space.
Packaging has a crucial role to play in boosting seasonal sales. In this white paper CHILLI explore current seasonal trends and strategies; packaging’s role in creating sales spikes; and examine what will work and what won’t, with both consumers and retailers in mind.
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