CHILLI UK, are the creatives behind the new premium frozen brand, Boxed, from Aunt Bessie’s owner, the William Jackson Food Group. From developing the brand’s name, right through to creative concept and packaging designs, the team at CHILLI has worked closely with William Jackson throughout the full branding and proposition process to develop a product […]

We’re all increasingly familiar with Free From. Whether it’s gluten-free, dairy-free or meat-free, for medical reasons, dietary preference or just a healthier lifestyle, the shift in attitudes towards Free From products is changing the way we eat, and the way we shop. With the market growing year-on-year, there’s a tasty opportunity for retailers to respond. […]

As specialists in food brand and packaging design when we got the chance to do something creative on Pancake Day it seemed like the ideal opportunity to involve our consultant chef, Steph Moon. Not only is Steph great at pancake art, but she gives us real world food insights, insights that feed into the strategic […]